Portsmouth, home of the Creation Web studio

AI Search Optimisation

Be cited when customers ask Google AI Overviews, ChatGPT, Gemini, Copilot or Perplexity.

Answers, not only blue links

Cited when people ask an AI

Search is no longer only a list of ten links. Google AI Overviews, ChatGPT, Gemini, Microsoft Copilot and Perplexity answer the question on the page and name a handful of sources. If your business is not one of those sources, the customer may never reach your site.

There is no stable “position 1” inside those answers. The systems change which pages they cite, and no agency can force a mention. What we can do is make your business easy to identify, your pages easy to quote, and your claims easy to check. Classic Google rankings still matter, and that work lives on our SEO services page.

5
Answer engines we cover
UK
English, written in Portsmouth
Monthly
Citation review
Search results, the starting point for AI answers that cite a small set of sources
Built to be quoted
Clear answers, named sources
What we cover

Where customers now ask the question

Each surface works differently. We treat them as separate places to be cited, then measure what actually appears.

Google AI Overviews and AI Mode

Google now answers many questions above the classic results, and AI Mode lets people keep asking. We shape the pages those summaries are likely to draw from, without treating an Overview as a ranking you can buy.

ChatGPT, Gemini, Copilot and Perplexity

These assistants answer in their own words and sometimes link a source. We check how each one describes your business, then tighten the facts they can verify.

Entity and brand clarity

An assistant has to know who you are before it will name you. We align your name, address, services and proof so the same business is recognisable on your site, your profiles and the pages that mention you.

Pages written to be quoted

Short, direct answers, original detail, and a named author or company behind the claim. Assistants prefer a passage they can lift without guessing what you meant.

Structured data and llms.txt

We add the structured data a crawler can read, and a plain-text llms.txt that states what the business offers. Our own site already publishes one. It does not replace the pages people read.

Citations, mentions and referrals

We track whether you are named, whether the description is accurate, and whether those answers send a visit. We do not report a fake rank inside an AI answer.

How it works

Four steps, then a monthly review

The work starts with what the assistants already say about you. We change the pages they can check, then look again.

01

See how you appear today

We ask the questions your customers ask and record whether you are cited, misnamed, or missing.

02

Close the entity gaps

Name, location, services and proof are brought into line, on your site and on the profiles that confirm them.

03

Rewrite the priority pages

The pages that should answer those questions are rewritten as direct, quotable explanations.

04

Review every month

We repeat the questions, note what changed, and adjust the pages. Assistants do not stand still.

Keep the two jobs separate

This page, and our SEO service

AI answers still depend on a site that can be crawled and trusted. That technical and ranking work stays on its own page, so each service has a clear job.

AI search optimisation

For businesses that want to be named when someone asks an assistant, rather than only when someone scans a list of links.

  • Google AI Overviews, AI Mode, ChatGPT, Gemini, Copilot and Perplexity.
  • Quotable pages, consistent facts, and structured data an assistant can read.
  • Measured by citations, the accuracy of the mention, and referral visits.

SEO optimisation

For businesses that need to be found in the classic Google results, in Portsmouth, across Hampshire, or nationwide.

  • Local visibility, national campaigns, and the technical fixes that help Google crawl the site.
  • Content and authority work aimed at organic rankings. Rankings are not guaranteed.
  • Covered in full on the SEO services page.

Many clients need both. A new or rebuilt site is a separate brief: see website design and, once it is live, website management. We work from Portsmouth with clients across Hampshire and the rest of the UK. See the areas we serve.

Client Reviews

What Our Clients Say

4.8
Based on 32 Google Reviews
View all reviews on Google

Where we work, and what sits alongside this

We are based in Portsmouth and regularly work in Southsea, Fareham, Gosport, Havant, Waterlooville and Southampton, as well as with clients across the UK. See the areas we serve.

FAQ

Frequently asked questions

Straight answers about AI search optimisation. Inclusion in an AI answer is not guaranteed.

Ask us how you appear today

Tell us the questions your customers ask. We will look at how the main AI answers treat your business and say whether this work is worth doing.

See SEO services

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Monday - Thursday 09:00 AM - 4:00 PM

Friday 09:00 AM - 3:00 PM

02392 982212

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